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Scientific Games, a global leader in the gaming and lottery industry, proudly announces the recognition of its distinguished sales and business intelligence professionals with the prestigious 2023 Powers Award. This esteemed accolade acknowledges exceptional contributions within the North American lottery sector and pays homage to the legacy of Edward J. Powers, renowned as the ‘Father of U.S. Lotteries.’ The Powers Awards are revered as one of the highest honors in the industry, celebrating excellence, innovation, and significant impact.

Jeff Shoumaker, a seasoned professional with 26 years of dedicated service at Scientific Games, stands at the forefront of data-driven achievements that have redefined lottery engagement. From curating instant game portfolios fueled by insightful analytics to pioneering digital promotions, Shoumaker’s contributions have resonated across the industry. His collaborative efforts have left an indelible mark on North American lotteries, with the highly successful $5 MILLION VEGAS CHALLENGE promotion for the Texas Lottery being a standout testament to his strategic acumen.

Jacob Kreider, a revered expert in business intelligence, leads a team that fuels the growth and strategic decisions of the Pennsylvania Lottery, a prominent player in the global lottery landscape. With almost a decade of invaluable experience, Kreider’s analytical prowess extracts crucial insights from Scientific Games’ advanced systems and external sources. His involvement with the GameChoice product development team, which introduced pioneering logic-driven learning software for player self-service machines, has revolutionized lottery experiences.

John Schulz, President Americas and Global Instant Products for Scientific Games, applauded the accomplishments of Shoumaker and Kreider, stating, “Jeff and Jacob exemplify our commitment to innovation and excellence. Their relentless dedication to enhancing lottery experiences has significantly contributed to the successes of the Texas Lottery and Pennsylvania Lottery, powered by Scientific Games.”

Schulz added, “These industry trailblazers embody our customer-centric philosophy, with Jeff’s transformative strategies and Jacob’s adeptness in harnessing data-driven insights. Their impact resonates throughout the lottery landscape, showcasing Scientific Games’ commitment to shaping the future of the industry.”

Scientific Games’ legacy as a premier provider of instant-win games, analytics, and transformative experiences has cemented its position as an industry leader. With over 30 groundbreaking events that have captivated lottery players, the company’s contributions extend beyond entertainment, driving exceptional lottery performance globally.

As the unrivaled trailblazer in the gaming realm, Scientific Games’ influence extends across 130 lotteries in 50 countries, encompassing a significant footprint within the North American market. This recognition further underscores the company’s commitment to pushing the boundaries of innovation, analytics, and player engagement.

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About Scientific Games: Scientific Games is a pioneering provider of innovative retail and digital games, cutting-edge technology, analytics, and services for government-sponsored lottery programs worldwide. Committed to shaping the future of the gaming industry, Scientific Games continuously elevates player engagement and experiences through its unwavering commitment to innovation and excellence.