Crash Game

Amidst a landscape saturated with choices and varying preferences, SBC engaged in a conversation with Sabov Evgeniy, the Head of Trading at BETER Sports. The dialogue delved into the ever-shifting landscape of player demands, its implications for BETER’s trading team, and the broader industry trajectory. From BETER’s embryonic stages as a 10-member startup to its current established stature, my journey has spanned the gamut. Now boasting over 150 seasoned experts, our trading team’s collective experience averages nearly a decade. This diverse assembly encompasses pre-match and live odds traders, supervisors, a meticulous planning department, and more.

Distinguished by our distinctive closed-loop product cycle, we stand as the sole entity in the market to proffer a comprehensive package. We orchestrate tournaments and offer data and odds as an integrated unit. Our proprietary mathematical models and trading tools are meticulously crafted in-house.

Synergizing our trading and operations wings, we orchestrate tournaments that furnish a treasure trove of statistics, enabling us to adapt promptly—contrasting with enterprises solely furnishing odds or event coordination.

Empowering Trading through Comprehensive Product Ownership

BETER’s all-encompassing product ownership has yielded a captivating entertainment domain for players, while ensuring sustainable, high-margin returns for clients. Owning the product’s entire lifecycle empowers our traders to shine: expediting and refining market pricing, endowing players with ample enjoyment, and securing an average margin of 7.5%.

Predominantly entrenched in table tennis, BETER Sports leads the market with an expansive tally of over 9,000 swift sports matches monthly across three nations. Our approach sidesteps the undulating currents of national leagues—augmenting our own matches, data provision, and odds coverage for an unceasing 24/7, 365-day engagement. A peerless direct incident feed dovetails into our trading tools, furnishing us and our clients with a 99% uptime for most markets. The trading unit equally formulates captivating basketball tournament markets and is on the cusp of introducing MMA event odds and markets worldwide.

Stringent measures have been taken to ensure that all competitions adhere to the respective countries’ rules and regulations—Ukraine, Moldova, and Czechia. Our tournaments are all co-organized with pertinent national sporting federations, featuring participants aged 18 and above and affiliated with said federations.

On the trading front, our team adheres steadfastly to an in-house integrity policy, assuring fairness and transparency. This policy meticulously outlines our approach to odds and bet analysis—disparate from projected statistics—to mitigate and forestall potential malfeasance or match-fixing.

Collaboration between Trading and Product Evolution

A 2022 survey from the Spotlight Sports Group prophesies that in-play and micro-bets will constitute $7 billion of the projected $9 billion in USA betting revenue by 2025. In response, BETER Sports’ team has crafted a microbetting offering for deployment on our fast sports content.

Markets for table tennis are already being innovated to expedite proceedings and facilitate swift bets. Our paramount objective lies in enabling bettors to engage in bets yielding rapid outcomes—a “race to four points” market, for instance, would culminate long before the match concludes. Considering the immediacy and efficacy intrinsic to successful microbetting, our trading and product factions have formed a close-knit partnership to forge the future product. The cascade of novel, swift bets will embrace a wider player base, including those unversed in particular disciplines—providing an uncomplicated grasp of concepts like “first to four points.” This venture, akin to casino games, injects an element of unpredictability into rapid bets, heightening the thrill for the end user.

While some anticipate that burgeoning sectors like esports will eclipse ‘traditional’ sports, we hold an opposing view. BETER Sports’ fast sports tournaments amalgamate high-yield content and stellar margin performance, paired with the potential for experimental growth in novel disciplines, trading tools, and strategies on the horizon.