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City, Date – Gal Ehrlich, CEO of BETER, delves into his 13-year journey in the gaming industry, sharing insights on embracing positive changes, staying competitive, and advocating for a more unified industry-wide ESG (Environmental, Social, and Governance) effort. In an exclusive interview with CasinoBeats, Ehrlich reflects on his career, the evolution of the industry, and the importance of innovation and player-centric approaches.

Highlights of Gal Ehrlich’s Interview

Gal Ehrlich, CEO of BETER, takes center stage in a candid discussion that delves into his experiences, career decisions, and the dynamic landscape of the gaming industry.

A Journey Beyond Gaming

Ehrlich’s journey in the gaming and betting industry commenced in 2009 when he joined Playtech. With over a decade of experience, he has witnessed the industry evolve, adapting to regulatory changes, maturing, and expanding globally. Ehrlich’s background encompasses both B2B and B2C domains, including corporate roles in the telecom sector and start-ups. This diverse experience has molded his management approach, combining corporate methodologies with an entrepreneurial mindset.

Embracing Change and Innovation

The interview underscores the imperative of innovation for staying ahead in the gaming industry. Ehrlich shares pivotal moments where he introduced groundbreaking initiatives, such as launching online casinos in the Czech Republic and pioneering native mobile casinos. These innovations led to substantial market share growth for the companies involved. Ehrlich emphasizes that continuous innovation is a prerequisite for leadership, as competitors often replicate successful concepts within a year.

Industry Evolution – A Positive Shift

The gaming landscape has matured considerably during Ehrlich’s tenure. He observes a significant positive change in the industry’s focus on player-centricity, safety, and diversity in offerings. The industry’s transformation from its early days of free-spirited gaming companies to today’s global corporations demonstrates its evolution and commitment to enhanced player experiences.

ESG and Industry-wide Responsibility

Ehrlich acknowledges the growing emphasis on ESG initiatives in the current global scenario. He raises the question of how the gaming industry can collectively contribute to ESG projects and align its efforts for greater community impact. Ehrlich calls for a unified approach to social responsibility work, envisioning the industry to lead not only in expertise but also in making a positive difference beyond gaming.

Leadership Beyond Boundaries

The interview with Gal Ehrlich reflects his vision of an industry that not only excels in gaming but also embraces its role as a responsible contributor to society. His insights shed light on the evolution of the industry, its challenges, and the potential to create a more unified and impactful future.