iGamingFuture engaged in a conversation with Evgeniy Bekker, General Manager of BETER Esports, a luminary in the esports industry. With a wealth of experience and insights, Bekker delved into the future of content delivery within the esports sector, shedding light on creating authentic connections and lasting engagement within the esports community.
The esports landscape presents an unparalleled growth potential for operators within the contemporary iGaming realm. A vibrant and untapped community of gaming enthusiasts awaits exploration, holding the promise of significant audience engagement. However, operators, accustomed to traditional sportsbook offerings, are grappling with a disconnection and struggling to foster genuine, sustainable player engagement.
Bekker’s expertise offers a fresh perspective, centered on authenticity and effective content delivery, as he shares his thoughts on the future of the sector.
Bekker, the driving force behind BETER Esports, discussed the strategic reasoning behind the creation of ESportsBattle, BETER’s in-house esports tournaments. This initiative aims to offer bettors high-quality tournaments that transcend time zones, providing an always-available, engaging content stream. By crafting the product in-house, BETER ensures a tailored and enjoyable experience for bettors, underpinned by interactive elements, live video streams, and a bespoke user interface.
ESportsBattle’s impact on player engagement has been significant, both year-round and during major sports and esports events, proving its value as a perpetual, engaging content offering for partners.
As major international tournaments like the Bali Major 2023 approach, Bekker shares insights on leveraging gaming content to heighten engagement. BETER, through partnerships with entities like Bayes Esports and GRID, has significantly boosted engagement for Dota 2 tournaments. By providing esports odds feeds and innovative products like in-play player props, BETER ensured a surge in engagement during the initial stages of matches. These innovative offerings not only enhance player involvement but also lead to substantial revenue generation.
To ensure a high level of player engagement, BETER Esports maintains a holistic approach. ESportsBattle tournaments, spanning disciplines such as Efootball, ebasketball, ehockey, Dota 2, and CS:GO, are managed in-house, ensuring a seamless and engaging experience. BETER’s esports odds feed covers over 450 global esports tournaments annually, with pre-match and live events complemented by live streaming and official data, achieving an industry-leading uptime rate of over 90 percent.
As the esports landscape continues to evolve, Evgeniy Bekker’s insights offer a roadmap for operators to forge genuine connections and lasting engagement within the esports ecosystem. Authenticity, innovative content, and an immersive experience are at the core of BETER Esports’ approach, paving the way for a dynamic future within the realm of esports engagement.
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