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City, Date – BETER Live, an emerging force in the live content supply sector, has appointed Edvardas Sadovskis as its Chief Product Officer, reaffirming its commitment to excellence and innovation in the industry.

With a career spanning over a decade, Sadovskis brings his seasoned expertise and profound passion for sports and games of chance to his role at BETER Live. He joins the team from BetGames, where his journey traversed a decade-long tenure – starting as Studio Coordinator and culminating in the role of Head of Product for Betgames & Showgames. This trajectory saw him deeply embedded across various teams, from studios to customer service, business development, and product management, thereby garnering unparalleled insights.

Sadovskis’ rich experience encompasses the development of diverse games targeted at distinct audiences, making him an asset as BETER Live endeavors to elevate its content and product offerings. By bringing Sadovskis on board, BETER Live aims to solidify its standing as an indispensable partner for prominent operators.

In his capacity as Chief Product Officer at BETER Live, Sadovskis assumes the responsibility of orchestrating the product roadmap, overseeing different product teams, and ultimately ensuring that the provider’s live content surpasses both operator and player expectations.

Anna Vikmane, Director at BETER Live, expressed her excitement about Sadovskis’ appointment: “Welcoming Edvardas to the team to lead our product teams and roadmaps brings me great delight. His expansive knowledge and fervor for sports and games of chance align perfectly with not only the Live Casino business unit but also with the broader BETER company. I am confident that his expertise will drive the creation of captivating new products in the near future.

“BETER Live is charting an incredible growth trajectory, and with Edvardas as CPO, we will continue to enhance the caliber of our products for our partners and, most importantly, their players.”

Edvardas Sadovskis, Chief Product Officer at BETER Live, shared his enthusiasm about his new role: “Collaborating with the exceptional team of professionals at BETER Live is a thrilling prospect. My skills and experience are dedicated to contributing to the company’s triumph. Recognizing the essence of teamwork, I intend to closely collaborate with the tech, product, and commercial teams to augment the company’s offerings and the live casino sector at large.

“I am committed to furnishing our partners with up-to-the-minute products, ensuring their live content requisites are met as we collaborate to drive success. This encompasses expanding the array of games and features within the BETER Live portfolio and pioneering new innovations for the market, positioning us at the forefront of competition.”

With Sadovskis at the helm, BETER Live is poised to elevate its product offerings and usher in a new era of innovation in the live content domain.