BETER Reflects on 2022: A Year of Challenges and Triumphs


City, Date – BETER, a leading provider of next-gen betting content and gaming solutions, takes a moment to reflect on the transformative year that was 2022. In an exclusive review, Gal Ehrlich, CEO of BETER, acknowledges the immense challenges faced by the company and its team, highlighting their resilience and commitment to turning challenges into opportunities.
Navigating Unforeseen Challenges
Ehrlich commences the review by acknowledging the unprecedented challenges that BETER encountered during the year. He discusses how the company’s ambitious development roadmap and growth strategy were impacted by unforeseen events, particularly the Russia-Ukraine conflict. Despite the unexpected hurdles, Ehrlich emphasizes the team’s swift adaptability in ensuring the safety of employees, mitigating risks, and maintaining business operations.
A Year of Growth and Achievement
Ehrlich expresses his gratitude for the remarkable dedication, courage, and support of the BETER team, which enabled the company not only to endure but to thrive against all odds. The review highlights that BETER concluded 2022 stronger than ever, experiencing significant growth across all product lines. The company expanded its sports and esports content production, developed a diverse library of 14 live casino games, and solidified partnerships with over 30 new clients.
Progress and Milestones Across Verticals
Ehrlich identifies key accomplishments and highlights in various verticals of BETER’s operations during the past year:
- Esports: BETER bolstered its esports portfolio, introducing new disciplines like Volta efootball mode, ehockey, and basketball. The company’s commitment to innovation is evidenced by the launch of a new iFrame solution, which won the prestigious Silver award for “Industry Innovation of the Year” at the 2022 SBC Awards.
- Live Casino: BETER expanded its live casino game collection to 14 titles, catering to European and Asian audiences. The company’s new live casino studio, set to launch in Romania in January 2023, further exemplifies BETER’s dedication to meeting growing demand.
Setting the Course for 2023
Ehrlich outlines BETER’s ambitious plans for 2023, including the introduction of in-house DOTA 2 tournaments and the launch of the new live casino studio in Romania. The company’s continuous expansion and development demonstrate its commitment to becoming a leading content provider in the igaming industry.
Anticipation for ICE London 2023
BETER is gearing up for a prominent debut at ICE London 2023, an event that Ehrlich views as a prime opportunity to connect with clients and partners. The company plans to showcase its offerings across all iGaming verticals, with a special focus on esports and new live casino products.
About BETER
BETER is a renowned provider of next-gen betting content and gaming solutions. With a resilient team and an unwavering commitment to innovation, BETER aims to lead the way in the igaming industry, delivering exceptional experiences and pushing the boundaries of possibilities.