Anna Vikmane Explores Evolving Landscape of Games Studios and Industry Trends
City, Date – Anna Vikmane, Director of BETER Live, was a prominent participant in a panel discussion featuring notable figures from the gaming industry. The discourse encompassed the dynamic challenges faced when entering the market, the shifting paradigms of player habits, evolving content preferences, and the upcoming trends that are set to reshape the industry.
During the discussion, Vikmane delved into the formidable challenges posed by entering a highly competitive market, stating, “Over the past five years, the live casino industry has experienced remarkable growth. As new entrants in this arena, we focused on establishing strong Unique Selling Propositions (USPs) alongside exceptional products. Striking a balance between enhancing core live table games’ quality and introducing innovative concepts has been our mantra.”
Reflecting on the growth of BETER Live’s content, Vikmane highlighted the incorporation of cutting-edge technologies and advanced coding. “Our portfolio blends core table games, such as blackjack and roulette, with novel verticals like gameshows. The foundation we built through advanced technology empowers us to evolve.”
Discussing the value of branded content
Vikmane noted, “Branded content operates in two dimensions: thematic games associated with brands or events, and dedicated studios/tables infused with branding. Both avenues present substantial potential, particularly in the case of dedicated tables. Players are drawn to these offerings due to their affinity for the brand and the personalized experience they gain.”
Vikmane illuminated the significance of seasonal content, remarking, “Themed content, particularly during festive seasons and major events, holds significant potential for acquisitions. Combining themed tables with targeted marketing strategies can yield impressive results.”
Analyzing current trends, Vikmane underscored the rise of gameshow titles and the surging preference for lower-stakes games. “Gameshow titles captivate the next generation of players and open up cross-selling opportunities. Additionally, lower-stakes games resonate with casual players and newcomers, seeking accessible entertainment.”
Anticipating future developments, Vikmane expressed, “The potential for innovation in live content is limitless. I foresee considerable advancements in the gameshow format, including the introduction of new formats like live crash games.”
Addressing the trajectory of player habits, Vikmane predicted, “Audience communication and interaction methods will evolve. Yet, the unique human connection in live gaming will remain paramount. Players will continue to seek interactive entertainment experiences.”
With Vikmane’s insights, BETER Live is poised to navigate evolving trends and player preferences, ensuring its offerings remain at the forefront of the dynamic gaming landscape.